Press Releases — Product Introductions

Sapphire crystal has excellent color and luster. They are also known for their hardness and durability. Therefore, they are the ideal materials for luxury watch crystals. In recent years, using sapphire crystal to make watch cases surge in popularity and have become a new trend in the high-end watch industry. Although the toughness of sapphire crystal is just a rank below that of diamond, it requires delicate craftsmanship in production as it is extremely prone to cracking and shattering when being cut and process. Brands that hold this expertise are very rare. Memorigin, the Hong Kong tourbillon watch brand, is...

The starry night is always where humans exceed their limits of imagination. In ancient Greek mythology, the 12 constellations were ruled by a different star at different times of a year. The interesting stories behind them add more romance to the night sky. Jin Ling, the Greater China Regional Director of Memorigin and the "Golden Hammer" auctioneer, received launched much support and appreciation with the launch of her ‘Evolving Butterfly’ series last year. This year, she established a luxury brand ‘J’ADORE-LA LUMIERE’. Inspired by the ancient Greek myths on astronomy, Jin Ling designed 12 tourbillon watches for the brand’s first...

The non-profit Neighbourhood Advice-Action Council (NAAC) has been providing multi-faceted services for years. Its integrated rehabilitation services centre, Harmony Manor, offers a range of training and residential care services for people with disabilities. They are encouraged to develop their potential and integrate into society. To celebrate the 10 th anniversary of Harmony Manor, ISA Boutique and Memorigin, the Hong Kong tourbillon watch brand, work hand in hand with NAAC. They turn two artpieces into real timepieces through the launch of “NAAC X Memorigin Charitable Tourbillon”. The series is exclusively available in all branches of ISA Boutique in Hong Kong. A...

The starry sky is an illustration of the world. Not only is such vibrant night full of conflicts and dramatics, but it also brings comfort and peace. Memorigin, the Hong Kong tourbillon watch brand, presents the brightest stars in the milky way through its artistic watches. These stars on the sky never fail to shine in various forms to let people feel differently. Some people are passionate about star lore, while some study the star patterns to apply prediction framework on weather, voyage, agriculture and fishing. There are also some who purely enjoy indulging in fantasy through looking at the...

Life is like an adventurous voyage. Despite the uncertain future, we should always keep our faith and be courageous in exploring new opportunities for self-improvement and breakthroughs. Former singer, Oscar Siu, turned into an entrepreneur in the industry of food and beverage after ending his contract with his record company in 2010. With his motto “Keep the faith, trust yourself, go ahead”, he went to Shanghai alone and learned to make Shanghainese buns. He opened his first restaurant ‘Ging Sun Ho King of Bun’ in Mongkok afterward. His rapid expansion in business within a few years is one of the...